DART (Dallas Area Rapid Transit)  

Director Creative Services, 2023-Present

• Led a multi-generational creative team, executing marketing campaigns across digital, print, signage, out-of-home (OOH), and environmental design to align with DART’s objectives and audience engagement.

• Managed over 1,400 projects annually, ensuring timely delivery and refining branding to create cohesive, iconic identities across various touchpoints, including digital platforms, vehicle livery, and transit stations.

• Collaborated with Technology, Communications, and Marketing teams to implement DivvyHQ, a content management platform, and a Digital Asset Management (DAM) solution, streamlining workflows and supporting scalable, consistent content delivery.

• Worked with external agencies and vendors to ensure alignment with brand guidelines, timely delivery, and high-quality standards.

• Leveraged data to refine strategies and improve performance, balancing multiple high-priority initiatives.

• Mentored creative talent, fostering innovation and collaboration across teams, and managed a $2.2M annual budget and $6M in contracts to ensure on-time, high-quality project delivery.

“Jessica is a consummate professional who brings an efficiency results-driven mindset to every initiative. She is deeply committed to fairness, transparency, and integrity, ensuring that both employees and customers benefit from her thoughtful approach to leadership. Her ability to consistently exceed expectations and deliver measurable outcomes is unparalleled.”

- Robbie Douglas, DART

Senior Manager Creative Services, 2019-2023

• Directed the creative vision for marketing campaigns, transit materials, and signage, delivering impactful, cohesive design solutions that aligned with DART’s strategic goals and audience engagement.

• Managed print production and distribution, ensuring timely delivery of high-quality materials through external vendors while maintaining brand consistency.

• Spearheaded the implementation of Lytho Workflow (formerly inMotionNow Ignite), reducing project timelines by 20%, improving workflow efficiency, and increasing transparency to support scalable content initiatives.

• Launched a self-service repository for collateral, logos, and templates, improving team access to resources and streamlining creative workflows.

• Played a key role in DART’s digital initiatives, including the redesign of DART.org, resulting in a 30% increase in user engagement, and the launch of digital kiosks. Led the execution of the DART Access Pass portal, streamlining digital service delivery.

• Collaborated with cross-functional teams on the award-winning DARTzoom New Bus Network Redesign, enhancing inclusivity and accessibility in customer information materials, consolidating over 10,000 bus stops, and launching a microsite for the New Bus Network survey.  

“Whether leading a team through a major brand refresh, crafting a cutting-edge digital experience, or brainstorming the next big idea, Jessica brings a unique blend of strategic thinking, artistic excellence, and leadership. She can turn abstract ideas into compelling, high impact campaigns and makes it looks easy. What truly sets Jessica apart is her collaborative approach within our organization. She empowers her team, fosters an environment where creativity thrives, and every voice is valued. Her keen eye for design, deep understanding of storytelling, and ability to push creative boundaries consistently delivers results. Did I mention she’s also fun to work with? If you’re looking for a creative extraordinaire who can elevate your brand, inspire your team, and drive meaningful results, I can’t recommend Jessica enough.”

- Brandi Stringer, DART

Jessica Jones Studio 

Principal, 2017-Present

• Delivered creative and strategic design solutions, collaborating with clients to craft compelling designs that enhance brand identity and align with business objectives in competitive markets.

• Conducted industry and competitor research to ensure designs are distinctive and aligned with client goals.

• Specialized in brand development, UI/UX design, and creating customer-centric solutions that drive engagement and deliver measurable results.

“Jessica is very creative and artistic and is a pleasure to work with. I first worked with her at Tenable Network Security where she also did some amazing work for all parts of Tenable.”

- Ron Gula, Gula Tech Adventures

ZeroFOX 

Senior Design Manager, 2017-Present

• Led the ideation and design of diverse projects, including digital ads, websites, booth designs, and videos, overseeing the full creative process from concept to execution.

• Streamlined workflows within the in-house creative team to improve efficiency and ensure timely, high-quality project delivery.

• Ensured brand consistency across all assets, maintaining a cohesive visual identity aligned with business goals.

• Managed relationships with external vendors, ensuring projects were delivered on time, within budget, and to quality standards. 

“Jessica is a very talented designer with a powerful combination of creativity, organization, focus, and a sensible demeanor. Jessica excels at getting the job done thoroughly and beyond the team’s standards.”

- Sara Snyder, Marketo

Tenable 

Senior Graphic Designer, 2015-2017

• Ensured consistent and on-brand visual design across all materials, maintaining a polished, cohesive look for Tenable’s assets.

• Led the ideation and design of over 1,200 projects annually, including booth designs, branding, collateral, and PowerPoint presentations, from concept to completion.

• Mentored junior designers and interns, offering guidance on the design process and time-saving techniques to improve efficiency and output quality.

• Fostered team collaboration by organizing and leading weekly creative team meetings to review project progress and ensure deadlines were met.

• Cultivated and managed relationships with external vendors to ensure high-quality, on-time delivery of projects within budget.

“Jess was always able to take a complex, often very technical, idea that I came to her with and transform it into exactly what we needed creatively.”

- Matt Hand, SpecterOps

Graphic Designer, 2012-2015

• Defined and executed the overall design direction for Tenable’s rebrand, conducting research on industry trends, competitors, and design direction to shape the new brand identity, logo, corporate templates, and website art direction, ensuring alignment with business goals and target audiences.

• Managed end-to-end design for various projects, ensuring consistent brand alignment across all touchpoints.

• Mentored junior designers, providing art direction and promoting team collaboration.

• Coordinated the implementation of a new project management system (ProWorkFlow), streamlining workflows to improve team productivity, project organization, and client communication across departments.

• Developed and maintained a self-service repository for collateral, logos, and templates, enhancing team efficiency.

• Played a pivotal role in building and expanding the design team from a sole designer to a team of 11, including graphic, web, and motion graphic designers, project manager, and copywriters.

“It was my pleasure to work with Jessica as she was always happy to provide input and help in any way requested. Jessica displayed creativity beyond the ordinary.”

- Cyndi Gula, Gula Tech Adventures

SafeNet 

Associate Graphics Specialist, 2009-2012

• Collaborated with in-house teams and external agencies to execute advertising, branding, marketing, and packaging materials for global initiatives, ensuring brand consistency and alignment with business objectives across commercial and government sectors.

• Designed web and print materials, including corporate collateral, web banners, HTML newsletters, and marketing concepts to support business growth.

• Managed corporate website content with Ektron CMS, ensuring consistency, relevancy, and alignment with brand objectives.

• Partnered with the Director of Global Digital Marketing to develop Salesforce lead scoring and marketing automation strategies, and led email marketing campaigns using Silverpop to improve qualified sales lead conversions.

• Developed the internal creative department’s brand identity, including brand guidelines, logo design, and promotional items.

“She is a good listener and is able to capture the vision you have in mind due to her well rounded knowledge of the high technology industry, and her natural ability to conceptualize a design that pairs exceptionally well with your messaging.”

-Patricia Nichols, SonicWall

Catalpha Advertising & Design 

Intern, 2008

• Collaborated closely with the Creative Director, supporting all stages of the project lifecycle, from initiation and client kick-offs to design development, client presentations, and preparing artwork for press.

• Organized and maintained digital and physical files according to best practices, ensuring efficient project execution.

• Contributed to the design and development of marketing materials for notable brands such as Black & Decker, DeWalt, St. Joseph Medical Center, Johns Hopkins, and Smyth Jewelers.

“She was organized, willing to help and learn, always punctual. Jessica was always ready to pitch in, to learn and grow her skill.”

-Karen Kerski, Catalpha Advertising & Design

Stevenson University 

B.S. Visual Communication Design

Awards